"SEMA has announced the winners of the New Products Showcase Awards, held Tuesday at the 2011 SEMA Show. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, nearly 2,000 new products were submitted for consideration, according to the association. Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, according to the association."